Figma

Figma

Figma

Figma's Campus Ambassador cohort we worked to bridge the gap between students discovering design and the larger creative ecosystem they're in while simultaneously representing and building the infrastructure for a sustainable, scalable program.
Figma's Campus Ambassador cohort we worked to bridge the gap between students discovering design and the larger creative ecosystem they're in while simultaneously representing and building the infrastructure for a sustainable, scalable program.
Figma's Campus Ambassador cohort we worked to bridge the gap between students discovering design and the larger creative ecosystem they're in while simultaneously representing and building the infrastructure for a sustainable, scalable program.
ROLE
Founding Campus Leader
(1 of 56)
Core Media Team Designer
(1 of 6)
Tools for Future Demo Event
(1 of 2)
TYPE
Marketing Design & Growth
Program Development
Community Building

Context

Figma is a collaborative design platform that has transformed how designers, developers, and teams build digital products.

We wanted to connect campuses with top-tier design resources and creating a community that inspires students to create, collaborate, and innovate.
Prove the Campus Leader model works
measurable impact on sign-ups, active users, education verification rates
Prove the Campus Leader model works
measurable impact on sign-ups, active users, education verification rates
Prove the Campus Leader model works
measurable impact on sign-ups, active users, education verification rates
Create scalable infrastructure
For future cohorts (templates, documentation, playbooks)
Create scalable infrastructure
For future cohorts (templates, documentation, playbooks)
Create scalable infrastructure
For future cohorts (templates, documentation, playbooks)
Establish Figma's brand presence
social media, regional representation, educational facing media and content
Establish Figma's brand presence
social media, regional representation, educational facing media and content
Establish Figma's brand presence
social media, regional representation, educational facing media and content
Right now, less than 15% of students using Figma verify their Education accounts.

Infrastructure

Designing scalable/reusable templates for future cohorts.

Designed template library within Figma's design system

Best practices documentation for outreach and community building
Workshop templates in color variations
Workshop templates in color variations
Workshop templates in color variations

Growth +
Community

Hosted and organized a range of events for different audiences: designers, CS, business majors

Design Jams. Portfolio Reviews, Workshops, Config

Workshop templates in color variations
Workshop templates in color variations
Workshop templates in color variations

Live Demo

Selected to demo how students actually use Figma to organize their lives and tame the chaos. The event featured a CEO panel (Dylan Field, Ivan Zhao, Josh Miller) followed by student demos

260 live attendees
At the University of Michigan campus
260 live attendees
At the University of Michigan campus
260 live attendees
At the University of Michigan campus
45k+
YouTube views
45k+
YouTube views
45k+
YouTube views
Goals
Get students excited to use Figma in unexpected ways Inspire immediate adoption this semester Create genuine excitement about the Figma community
Goals
Get students excited to use Figma in unexpected ways Inspire immediate adoption this semester Create genuine excitement about the Figma community
Goals
Get students excited to use Figma in unexpected ways Inspire immediate adoption this semester Create genuine excitement about the Figma community
Achievements
Created promotional content using Figma's design system and component library. Consolidated event details into animated video - maintaining brand identity and adding creative twist. Designed and edited all animations E2E within Figma, translating static components into motion graphics.
Achievements
Created promotional content using Figma's design system and component library. Consolidated event details into animated video - maintaining brand identity and adding creative twist. Designed and edited all animations E2E within Figma, translating static components into motion graphics.
Achievements
Created promotional content using Figma's design system and component library. Consolidated event details into animated video - maintaining brand identity and adding creative twist. Designed and edited all animations E2E within Figma, translating static components into motion graphics.

Media Team

Midwest regional lead for @figmacampusleaders

Design Jams. Portfolio Reviews, Workshops, Config

Ideated, designed, posted foundational designs for Instagram content
Ideated, designed, posted foundational designs for Instagram content
Worked to developed templates/systems to be adopted across all regions
Worked to developed templates/systems to be adopted across all regions
Weekly syncs with growth and marketing directors
Weekly syncs with growth and marketing directors
Represented Midwest campus communities nationally
Represented Midwest campus communities nationally
Workshop templates in color variations
Workshop templates in color variations

Gallery

Collection of more designs made

01

Intuit

01

Intuit

01

Intuit

03

Standard.AI

03

Standard.AI

03

Standard.AI